![](https://cdn.myportfolio.com/3f6d3e52-8a50-4edf-9a96-77ad9c433abf/b0f6270f-2d04-4ea0-b2a6-7f9cbb29549d_rw_1200.jpg?h=fe4053995e0f3a26fd9158dd0a0e143e)
Generative video mapping at the Family Market concept store in Paris.
A graphic poetry for Christmas with a meditative look out the window on a pure and bright winter landscape.
We designed a "trompe l'oeil" effect, a perspective to a sweet winters night. The metal letters of the logo are integrated and mapped into the projection.
All graphic elements are generated and rendered in real-time. Atmospheric elements, the sky, lighting and the colors are evolving for an endless animation.
![](https://cdn.myportfolio.com/3f6d3e52-8a50-4edf-9a96-77ad9c433abf/9ed69188-bea8-4d81-b5b3-c553930099ff_rw_1200.jpg?h=365724bb550fd3aaebed2a6e336e4fa2)
Concept, design and programming by xavier gruchet.
Touch Designer (Derivative) lead the game for the real-time 3D compositing and rendering, particle generation, programming, mapping calibration.
Touch Designer (Derivative) lead the game for the real-time 3D compositing and rendering, particle generation, programming, mapping calibration.
![](https://cdn.myportfolio.com/3f6d3e52-8a50-4edf-9a96-77ad9c433abf/f7af8bb4-709f-4817-970e-343e112358ad_rw_1200.jpg?h=9bac25a2f0b1bcb6feec1eccd319e4e9)